Google Ads & PPC management
in Denver, CO.
Campaign build-out, multi-channel ad formats, pixel setup and audience targeting, with weekly performance enhancements and a monthly progress report. No markup on your ad spend.
Why most Denver Google Ads accounts leak.
Walk into any underperforming Google Ads account in Denver and you'll usually find the same five things: broad-match keywords running unsupervised, no negative-keyword hygiene, conversion tracking that's either broken or measuring the wrong thing, geo-targeting set to "Colorado" instead of specific zip codes, and a Performance Max campaign eating 40% of the budget on placements no one can see. Most accounts leak 20–40% of their spend before a single qualified lead is generated.
The reason this is the norm in Denver isn't lack of expertise — it's lack of attention. Most agencies set up campaigns at the start of the engagement, then audit them quarterly. Google Ads is a daily-volatility platform: auction prices shift, competitors enter and exit, search intent evolves. An account that was perfectly tuned in January is leaking by April. That's why every tier includes weekly performance enhancements, not a quarterly check-in.
Our model is simple: weekly performance enhancements, performance insights and a monthly progress report on every tier. You fund your own ad account directly (no markup, ever), and our fee covers build-out and ongoing management. If it's not working for you, cancel month-to-month with 30 days' written notice by email.
What happens each month.
Onboarding
we collect access to your Google Ads account and goals.
Build-out
campaign build-out, pixel installation & configuration, audience targeting.
Weekly performance enhancements and performance insights.
Monthly progress report, relayed by your Axon account manager.
The five Google Ads mistakes Denver businesses make.
These are common patterns in under-performing accounts.
Running broad-match without negatives
Broad match is fine — if you're using it strategically with smart bidding and a maintained negative-keyword list. Most accounts have broad-match keywords with no negatives at all, which means you're paying for clicks on every loosely-related search Google can find. Negative-keyword hygiene is the single highest-ROI weekly task.
Trusting Performance Max blindly
PMax can work brilliantly. It can also burn 40% of your budget on Display placements no one will ever see. The fix is feeding PMax with strong signals — first-party customer data, audience segments, asset groups themed by product/service category — and monitoring placements weekly. PMax with no oversight is just an expensive black box.
Conversion tracking that measures the wrong thing
If your Google Ads conversion is "page view of /thank-you" you're likely missing 30%+ of conversions due to tracking blocks, and you're optimizing toward whatever fires the fastest, not whatever drives revenue. That's why pixel installation and configuration is part of every tier's setup.
Geo-targeting set to "Colorado" instead of zips
Default geo-targeting in Denver-area accounts is almost always too broad. You're paying for clicks from Boulder, Greeley, Colorado Springs — markets you don't serve. Tight geo-targeting by zip code (or a custom radius around your service area) usually drops your CPA 15–25% with zero other changes.
Setting and forgetting
Google Ads is a daily-volatility platform. Auctions shift, competitors enter and exit, search behavior evolves. Accounts set up perfectly in January are leaking by April. That's why every tier includes weekly performance enhancements.
Three tiers. Zero lock-in.
What's included monthly, by tier. Ad spend is always separate (you fund your own account directly).
Pro
- Campaign build-out
- Pixel installation & configuration
- Audience targeting
- Weekly performance enhancements
- Performance insights + monthly progress report
- Recommended ad spend: $0–$2,500/mo (paid to Google)
Plus
- Same deliverables as Pro, sized for a larger account:
- Multi-channel ad formats
- Recommended ad spend: $2,500–$5,000/mo
Platinum
- Everything in Plus, plus:
- Recommended ad spend: $5,000+/mo
Month-to-month. Cancel with 30 days' written notice by email. See all services and bundles →
Denver-anchored. U.S.-wide capability.
We're based in Aurora and have a particular focus on Denver-area businesses. The service is delivered remotely and runs the same wherever you are: we handle onboarding, account management and billing, and you receive the progress reports included in your tier.
If you're outside Colorado and want this work done, we'd be happy to talk — Book a free 30-minute call.
Common questions.
Looking at other services? SEO Services in Denver · Meta Ads Management · Local SEO Services · GBP Management
Ready to make your Google Ads work?
Free 30-minute call — we'll review your current setup, tell you what's working, what's broken, and what we'd fix first. No slide deck, no pitch.